Is your current advertising and marketing plan creating a long-lasting impression? Does it have people stopping​ in their tracks? Are people talking about it with their friends and on social media? With the unique Experiential Marketing created by the RE/MAX Carolinas Balloon Program, you can give a lift to your ability to capture new clients and retain your past clients.  Lasting impressions make you the first one they think of when it comes to real estate.
 
Finding a way to create a long-lasting impression in marketing is one of the hardest things to do. RE/MAX has done this in a big way with the largest fleet of hot air balloons in the world. The Carolinas Balloon Program takes this a step further by creating a variety of brand related promotions to fit most events.  Check out all of the promotional tools we offer below.

Promotional resources
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​​​Hot Air Balloon Tethers

A hot air balloon tether represents the premium offering within our balloon program. The balloon remains securely anchored while ascending to heights between 25 and 40 feet, providing passengers with a flight experience lasting approximately 3 to 5 minutes. Tether operations typically last for up to two hours, during which time we normally have 60 to 100 individuals go up for a ride. For optimal safety and comfort, flights are scheduled during the first or last two hours of daylight, or into the evening when wind conditions are generally most favorable. When planning your tethered balloon event, please consider these recommended timeframes. Our fleet includes three RE/MAX Hot Air Balloons operating throughout the Carolinas.

Parades

Imagine…a hot air balloon basket, with the burners roaring, exciting the crowd as your RE/MAX float goes by. The crowd cheers for another burner blast to warm their cold hands and faces giving them a long-lasting impression. A cold air balloon on the back of the float shows off the RE/MAX colors. Your friends and family are on-board, riding through town, as the media cameras capture the moment for the news.  For over 20 years now, we have appeared in hundreds of parades in over 95 cities across the Carolinas creating long lasting impressions to parade watchers.  ​

​School Educational Programs

Having the RE/MAX balloon appear at a school is a great way to get involved and become a great community citizen.  We have three different types of appearances we do at schools.  The STEM Educational Program, Career Day and Tethers at school carnivals/festivals. Tethers are done as stated above, the other two are outlined below.
 
S.T.E.M. Balloon Educational Program - Did you know hot air balloons are the oldest form of manned flight in the world…They were the first aircraft to be used in war…They were the high-altitude testing platform for much of the NASA space program…If you didn’t, why not? Perhaps you didn’t learn it in school!  The award winning S.T.E.M. based RE/MAX balloon educational program provides you with a great opportunity to give back to the community and promote yourself or your office at the same time. When you book the RE/MAX hot air balloon to make an appearance at a school, we will inflate the balloon at the beginning of the school day. The kids are brought out just prior to the inflation to see a demonstration of the balloon. If weather permits, we can give a few adults a tether ride. We invite about 60 kids (3rd Grade and up) to help us pack up the balloon.  We then go inside to teach one or two lessons about ballooning. These lessons last about 20 to 40 minutes and cover the history of balloon flight, the science of how balloons work, and includes a demonstration with model hot air balloons. This also can be tied in to lessons on weather and flight that the students might be studying.

​School Career Day Static Display – Career days at a school is a different type of promotion.   Unlike the STEM Educational program, where we are the main event at the school, career days involve many vendors with stations where the students spend 10-20 minutes per station where they are given career lessons by the people hosting the station.  Find out from the school what type of space we have to work with and we’ll come up with a plan for your station.

​Static Displays

When space is limited, events are scheduled midday, or inclement weather prevents hot air balloon flights, you can still create a significant impact with a static display. The exhibit includes a 2½-story RE/MAX cold air balloon, which serves as an effective visual centerpiece. Additionally, the hot air balloon basket can be positioned nearby, allowing visitors to view it up close, step inside, and take photographs. This arrangement fosters opportunities to engage with attendees, share information, and initiate substantive discussions with potential clients. Furthermore, the pilot will be on hand to address any questions regarding hot air ballooning.
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​​WeeMAX the Radio Controlled RE/MAX Hot Air Balloon

WeeMax is the latest balloon to join our fleet.  Radio controlled balloons represent a rapidly expanding segment of ballooning. These scaled replicas of full-sized balloons are highly effective in attracting audience attention at events. WeeMax is suitable for school programs, festivals, grand openings, open houses, charity fundraisers and golf tournaments. When space constraints prevent the use of a traditional hot air balloon, this model offers an excellent alternative.  ​

EVENT SUGGESTION:  "Tether a Teddy"  Host an event where kids bring their stuffed animal or doll for a tethered ride.  The stuffed animal can receive a special first flight certificate to commemorate the moment.

​Photo Booth Experience

The RE/MAX Balloon Photo Booth Experience gives the guests the opportunity to be in a real hot air balloon basket. And with the help of a beautifully photographed backdrop and professional lighting, each participant can take their own souvenir photograph which makes it appear they are flying high among a fleet of RE/MAX hot air balloons.  Each participant enjoys instant gratification.
 
The RE/MAX Balloon Photo Booth Experience is an ideal marketing tool for agents to use at events that occur during the time of day when balloon tethers are not permitted and for events where space for a hot air balloon tether is not adequate.  Plus, this marketing resource can be used indoors at Bridal/Wedding Shows, Expos or Home Shows, etc. 
 
The best part - The RE/MAX Balloon Photo Booth Experience also allows agents to spend quality time talking with participants (about 3-5 minutes each) which is valuable time to meet new clients - find out if they are looking to buy/sell homes or invest in real estate and build relationships for future opportunities.  A majority of the participants  share their RE/MAX Balloon Experience photos with their friends on Facebook and other social media.  

Booking Your Event
If you are interested in booking an event,  Fill out the booking request form or if have any questions about using the balloon program, E-mail us at [email protected]. We define an “Event” as up to a 4-hour period from start to finish (including set-up and pack-up) in which a tether (up to 2 hours), photo booth, static display, school educational program, RC Balloon appearance, or parade takes place at a single location.  We have options for events lasting more than 4 hours.