Is your current advertising and marketing plan creating a long-lasting impression? Does it have people stopping in their tracks? Are people talking about it with their friends and on social media? With the unique Experiential Marketing created by the RE/MAX Carolinas Balloon Program, you can give a lift to your ability to capture new clients and retain your past clients. Lasting impressions make you the first one they think of when it comes to real estate.
Finding a way to create a long-lasting impression in marketing is one of the hardest things to do. RE/MAX has done this in a big way with the largest fleet of hot air balloons in the world. The Carolinas Balloon Program takes this a step further by creating a variety of brand related promotions to fit most any type of event.
Finding a way to create a long-lasting impression in marketing is one of the hardest things to do. RE/MAX has done this in a big way with the largest fleet of hot air balloons in the world. The Carolinas Balloon Program takes this a step further by creating a variety of brand related promotions to fit most any type of event.
Types of Events
Balloon Tethers
A hot air balloon tether is the premium experience with the balloon program. The hot air balloon is tied down allowing an ascent of 25 to 40 feet giving passengers a 3 to 5 minute balloon flight experience. Tethers last for up to 2 hours and normally see 60 to 100 people come through the basket. The balloon is only operated during the first or last two hours of daylight or into the evening when the wind tends to be the lightest. Plan your tethered balloon event with this timing in mind. We have 3 RE/MAX Hot Air Balloons serving the Carolinas.
Parades
Imagine…a hot air balloon basket, with the burners roaring, exciting the crowd as your RE/MAX float goes by. The crowd cheers for another burner blast to warm their cold hands and faces giving them a long-lasting impression. A cold air balloon on the back of the float shows off the RE/MAX colors. Your friends and family are on-board, riding through town, as the media cameras capture the moment for the news. For over 20 years now, we have appeared in hundreds of parades in over 80 cities across the Carolinas creating long lasting impressions to parade watchers. Our setup can be tailored to professional floats, your home-built float, or as simple as using our logoed and decorated truck and trailer.
School Educational Programs
Having the RE/MAX balloon appear at a school is a great way to get involved and become a great community citizen. We have three different types of appearances we do at schools. The STEM Educational Program, Career Day and Tethers at school carnivals/festivals. Tethers are done as stated above, the other two are outlined below.
S.T.E.M. Balloon Educational Program - Did you know hot air balloons are the oldest form of manned flight in the world…They were the first aircraft to be used in war…They were the high-altitude testing platform for much of the NASA space program…If you didn’t, why not? Perhaps you didn’t learn it in school! The award winning S.T.E.M. based RE/MAX balloon educational program provides you with a great opportunity to give back to the community and promote yourself or your office at the same time. When you book the RE/MAX hot air balloon to make an appearance at a school, we will inflate the balloon at the beginning of the school day. The kids are brought out just prior to the inflation to see a demonstration of the balloon. If weather permits, we can give a few adults a tether ride. We invite about 60 kids (3rd Grade and up) to help us pack up the balloon. We then go inside to teach one or two lessons about ballooning. These lessons last about 20 to 40 minutes and cover the history of balloon flight, the science of how balloons work, and includes a demonstration with model hot air balloons. This also can be tied in to lessons on weather and flight that the students might be studying.
School Career Day Static Display – Career days at a school is a different type of promotion. Unlike the STEM Educational program, where we are the main event at the school, career days involve many vendors with stations where the students spend 10-20 minutes per station where they are given career lessons by the people hosting the station. Find out from the school what type of space we have to work with and we’ll come up with a plan for your station.
S.T.E.M. Balloon Educational Program - Did you know hot air balloons are the oldest form of manned flight in the world…They were the first aircraft to be used in war…They were the high-altitude testing platform for much of the NASA space program…If you didn’t, why not? Perhaps you didn’t learn it in school! The award winning S.T.E.M. based RE/MAX balloon educational program provides you with a great opportunity to give back to the community and promote yourself or your office at the same time. When you book the RE/MAX hot air balloon to make an appearance at a school, we will inflate the balloon at the beginning of the school day. The kids are brought out just prior to the inflation to see a demonstration of the balloon. If weather permits, we can give a few adults a tether ride. We invite about 60 kids (3rd Grade and up) to help us pack up the balloon. We then go inside to teach one or two lessons about ballooning. These lessons last about 20 to 40 minutes and cover the history of balloon flight, the science of how balloons work, and includes a demonstration with model hot air balloons. This also can be tied in to lessons on weather and flight that the students might be studying.
School Career Day Static Display – Career days at a school is a different type of promotion. Unlike the STEM Educational program, where we are the main event at the school, career days involve many vendors with stations where the students spend 10-20 minutes per station where they are given career lessons by the people hosting the station. Find out from the school what type of space we have to work with and we’ll come up with a plan for your station.
Static Displays
If you don’t have enough space available, or the event is during the middle of the day, or weather does not permit the inflation of the hot air balloon, you can still create a big draw with the static display. The static display is a 2½ story tall RE/MAX cold air balloon inflated that really captures the attention of the crowd. The hot air balloon basket is put out on display for people to look at, get in, and take a selfie photo. It creates the opportunity to hand out information and start that all important relationship with potential new clients. The pilot is available to answer questions from the public about ballooning.
Booking Your Event
If you are interested in booking an event, Fill out the booking request form or if have any questions about using the balloon program, E-mail us at [email protected]. We define an “Event” as up to a 4-hour period from start to finish (including set-up and pack-up) in which a tether (up to 2 hours), photo booth, static display, school educational program, or parade takes place at a single location. Sub-chartering, ride-for-hire, charging fees to, or receiving fees from other individuals or organizations for balloon events, is not permissible. If you are not affiliated with RE/MAX, fill out the booking request form and we will gladly try to help match you up with a RE/MAX Agent of Office to sponsor it. We have options for events lasting more than 4 hours.